Articles by Gill Taylor

Some of these are pieces which I have written on marketing and related subjects for various publications and websites, but a couple of them are things I've written simply because a particular situation or experience sparked off a train of thought!

Vision to Reality
Why the technology that the marketing men would have us believe is 'mainstream' might actually be little more than a trickle

Firm Foundations
Get your database right before you start on any other marketing activity!

How to stop your Direct Mail turning into Junk Mail
No explanation needed . . .

CRM - Don't let them tell you it's something new
It's all about customer service and nothing to do with software, honest!

Skip Intro
My little soapbox issue - don't we all hate this?

How to Market Yourself if You're Not a Marketing Professional
Help and advice for non-marketing freelancers

How NOT to do Channel Marketing
Vendors take notice. These are real live examples of where you're going wrong!

A Guide to Freelance Marketing
Some basics to help you get started - taken from an article I wrote for FreelanceUK

The Business of Relationships
My musings on relationships - and why a slightly more 'businesslike' approach might not be such a bad thing . . .

Mother Nature's Healthy Cocktail
Yet I still hate drinking water, even after writing this!

An Unexpected Polar Bear
Anyone who is not what my son calls a 'stuffed toy person' will think I am barking mad when they read this one :)