Articles
"Gill has been providing copywriting services for Crane for the past year and has helped us enormously to define our messages and turn these into structured and effective copy for a variety of purposes - including articles, case studies and marketing literature."
There are a number of reasons why you might want to write an article, maybe for your own company newsletter, for your website, or for an external publication. Trade magazines especially are always on the lookout for good editorial. Either factual, such as a case study or something which gives specialist advice for example, or what they call an 'opinion-piece' where an industry expert is asked to give their opinion on a new product or service, or on where they think the marketplace is going.
Often these types of opportunities are offered to senior staff within organisations, but the problem comes if that person cannot write! You might have some really interesting information to communicate, but if you can't get that onto a piece of paper in a logical, yet engaging and readable way, then you might miss a great marketing opportunity.
Which is where I come in of course. Whatever type of article you want to write, I can carry out an interview with you, in person or on the phone, and then write up a piece as if you had written it. It's called ghost writing. As you will see from some of these samples, which appear to have been written by other people!
Client: Hipcom
Business Type: Hosted IP Telephony Provider
Comms Dealer Article
Sunday Times Article
Hosted IP Telephony Article
Differentiation Article
Client: Samsung Network Division
Business Type: Telecoms Manufacturer
SMB Communications Article
Client: GAP Internet Communications
Business Type: Internet Communications Specialist
Unified Communications Article
Client: Crane Telecommunications
Business Type: Telecoms Distributor
Nortel Article
Intelligent Communications Programme Article