Direct Mail

"Well done! Just thought I would drop you a quick note to say what a great idea the straw, sticks and bricks was. What you sent me was pretty much the only piece of marketing literature that has not gone straight in the bin for the past two months."

With the increase in email marketing, which is faster, cheaper and more trackable, good old fashioned snail-mail marketing has definitely taken a bit of a downturn. But there are times when it is the right approach and in some cases it can be infinitely more effective than an email. As with advertising though, it's a case of making the words and the pictures act as one, so I am always happy to work with a creative agency to develop both together - as has been the case with all of these samples.

Client: Captivate Marketing
Business Type: IT Marketing Agency
Channel Marketing Mailer

Client: Online Systems
Business Type: Network Systems Integrator
Three Little Pigs Mailer

This mailer was sent with a little pack containing miniature bricks and bundles of straw and sticks. One of them was sent to the IT Manager of the Ritz, who emailed Online with the comment shown above.

Client: Midland Communications
Business Type: Telecoms Reseller
Midland Communications Mailer

Client: Spitfire Digital Networks
Business Type: Telecoms Service Provider and Reseller
SDSL Mailers - Design and Print Companies
SDSL Mailers - 50+ Employees

Both of these Spitfire samples involved a series of three postcards. Scroll down the PDF to see the full set.

Client: Nokia for Anderson Baillie
Business Type: Mobile Phone Provider
Nokia Finance Mailer

Client: Extech for Anderson Baillie
Business Type: Retail Hardware Manufacturer
Extech Mailer

Client: Voyager Networks
Business Type: Networking Services
Voyager Networks Mailer